Fast Performance
Every second of load time costs you customers. We make your site lightning fast.
Website speed is not just a technical metric - it directly affects how many visitors stay on your site, how many convert to customers, and how high you rank on Google. We obsess over performance at every stage of development, from how images are compressed to how JavaScript is loaded.
Why It Matters
The case for getting this right
Speed affects conversions
Research by Google shows that a 1-second delay in mobile load time can reduce conversions by up to 20%. A site that loads in under 2 seconds keeps visitors engaged. A site that takes 5 seconds loses most of them before the page even appears.
Core Web Vitals and Google ranking
Google uses Core Web Vitals - a set of speed and user experience metrics - as a ranking factor. A fast site ranks higher. A slow site is penalised, regardless of how good the content is.
Better experience for everyone
Fast sites feel professional. Slow sites feel broken. Performance is part of the brand experience, and we treat it that way.
What We Deliver
Everything included, no extras
Every item below is included in your website project. No hidden fees, no optional add-ons that should be standard.
Start Your Project- Optimised and compressed images (WebP format)
- Lazy loading for images and heavy components
- Minified CSS and JavaScript bundles
- Efficient code splitting and tree shaking
- CDN delivery for static assets
- Google Lighthouse score 90+ on performance
- Core Web Vitals passing (LCP, FID, CLS)
- Fast Time to First Byte (TTFB)
The Process
How we deliver this service
Asset Optimisation
All images are compressed and converted to modern formats (WebP). Videos are streamed, not embedded.
Code Efficiency
We write lean, efficient code and remove any unused libraries or dependencies.
Caching & CDN
Static assets are served from a CDN with aggressive caching to minimise load times globally.
Performance Audit
Before launch, we run a full Lighthouse audit and fix any issues until scores are in the green.
Common Questions
Frequently Asked Questions
What Lighthouse scores do you target?
We aim for 90+ on Performance, Accessibility, Best Practices, and SEO. Most of our sites score above 95 on desktop.
Does performance degrade over time?
It can if new content is added carelessly. Our maintenance plans include monthly performance checks to ensure your site stays fast.
What about third-party scripts like chat widgets?
Third-party scripts (chat, analytics, booking widgets) can slow down a site. We load them asynchronously and defer non-critical scripts to minimise their impact.
Also Included
Related Services
Ready to Get Started?
Let's build your website with Fast Performance built in from day one.
No commitment, no pressure. Get in touch and we'll discuss your project within hours.