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AWAY

Hospitality

AWAY

Visual identity · Guest experience · Print · Campaigns

AWAY: branded hospitality towels

AWAY: Closer to nature. Considered in every detail.

A quiet identity for an escape into the outdoors. An architectural wordmark and tent monogram meet soft blue, warm neutrals and delicate typography. The identity follows the guest from arrival to the smallest in-room detail.

Typography

Wildly comfortable.

Thasadith / Pavanam

Colour palette

#3B261C
#DDE5ED
#526785
#F7F2F0
AWAY: tent monogram brand symbol

A language of its own.

AWAY: hospitality brand label design

Out in the world.

AWAY: branded guest welcome materials
The first welcome.
AWAY: branded guest key presentation
A key to switching off.
AWAY: branded ceramic tableware
The everyday objects.
AWAY: guest amenity packaging
A consistent guest experience.
AWAY: printed guest guide
A guide to slowing down.
AWAY: hospitality social campaign design
The invitation to get away.